Episode 264

The step-by-step process of a successful rebrand w/ Abby Bruckner & Michelle Breen, lead creatives at Accelity (Pt.2)

In part two of our rebranding journey, we’re continuing the conversation with Michelle Breen and Abby Bruckner as they walk us through the details of the rebrand process.

Abby and Michelle share how we approached the creative aspects, from gathering team feedback with surveys to developing mood boards and selecting the final direction for our brand.

Make sure you tune in to hear how we navigated the rebrand, why we chose a vibrant and bold mood, and how we customized every detail to ensure the final product truly reflects our company's identity.

Plus, we share key questions to ask yourself before rebranding, and how to decide whether a full overhaul or a simple refinement is the right choice.

About Abby Bruckner

Abby is a designer at Accelity, creating digital content that brings brands to life. She uses visual storytelling to make marketing more engaging, clear, and memorable.

About Michelle Breen

Michelle is a Strategic Copy Manager at Accelity, helping companies craft clear, compelling messaging. She specializes in turning complex ideas into stories that connect with the right audience.

Website

LinkedIn – Abby

LinkedIn – Michelle