Episode 167
Growing on Instagram: the algorithm & incorporating your personal life w/ Elliott Clark
In this episode of The Art of Entrepreneurship, I’m joined by Elliott Clark, founder of The Apartment Bartender, to chat all things Instagram. Elliott has been steadily growing his brand on Instagram since 2015 and is an awesome example of how to use the platform to grow an audience and land brand partnerships.
Elliott and I discuss producing high-quality content, confusing algorithm changes and fitting his brand presence into his life. If you’re trying to grow your business or your personal brand on Instagram, you won’t want to miss this episode.
About Elliott Clark
Elliott Clark, also known as the Apartment Bartender, is a well-respected tastemaker, cocktail creator, spirits writer, and photographer. Clark is also the co-founder of The Apartment Creative Studio, a content hub for the spirits & hospitality industry located in Arvada, CO. The brand is dedicated to bringing people together through great experiences, and intentional moments of connection. What started out as a hobby for making cocktails at home has developed into a full-blown career that takes Elliott all over the world mixing drinks for some of the world’s most notable brands, and making the world of spirits more accessible to the at-home cocktail enthusiast. Elliott is also a dad; he and his family reside just outside Denver, CO.
If you like this episode, check out these resources.
- Podcast: Dating social platforms: which is best for your biz?
- Podcast: Testing social strategy & recovering from failure w/ Quentin Allums
- Blog: Benefits of your LinkedIn personal brand
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