Episode 141
Do you have founder’s syndrome? Overcoming it with Erica Rankin, founder of Bro Dough
In this episode, we’re talking about a phenomenon that many founders feel when we start companies. I know a lot of founders who think they do certain tasks best or that it would take too long to train others (hi, it’s me). They develop founder’s syndrome, or the feeling that they have to maintain control over everything in the business.
Today I’m joined by Erica Rankin, who organically grew her company Bro Dough with killer social media marketing. Tune in for my conversation with a fellow founder as we chat about her experience with founder’s syndrome and steps for overcoming it.
About Erica Rankin
Erica Rankin is a young Canadian entrepreneur who took a passion and turned it into a business. Launched in 2019, Bro Dough is not only vegan, but contains plant-based protein (derived from peas), as well as natural sweeteners. Erica spent less than $1,500 on marketing in the first 2 years of owning her business, growing it mostly organically, and offers coaching and a course to help others grow their businesses.
If you like this episode, check out these resources.
- Podcast: Becoming a successful entrepreneur w/ Yoav Vilner
- Podcast: 5 things I wish someone told me before I became a CEO
- Blog: 5 steps to effectively marketing your startup
More about the show: www.jackiehermes.com/podcast
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