Episode 161
Marketing is not a cure for bad business strategy
In this episode of The Art of Entrepreneurship, I’m giving some tough love to any businesses thinking the only problem with their business lies in marketing. I’ve said it before and will say it 1,000 more times: marketing is not a magic cure for bad business strategy.
Check this episode to hear my list of what marketing teams CANNOT do (e.g. make up for a bad product) and what you SHOULD expect from a marketing team.
If you like this episode, check out these resources.
- Podcast: Can marketing replace sales?
- Podcast: Why most marketing programs fail
- Blog: 5 simple steps to effectively marketing your startup
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