Episode 93

When is the sacrifice too much?

In this episode of Big Questions, Short Answers, I’m revisiting a topic I’ve discussed a few times on this podcast: the sacrifices I had to make to bootstrap and build my company. What’s “too much” varies by individual, but I talk through the choices I made and what worked for me and my family. 

When I look back, I think the sacrifices were worth it, though some cutbacks were harder than others. Moving my family into a short-sale duplex and renting out the other half so we had no housing expenses? Worth it! Putting every penny I had into the company to make payroll? Sure, it worked out, but that might be too far. 

At the end of the episode, I share some questions that can help you evaluate for yourself when a sacrifice is “too much.” Wherever you land, it’s critical to think about these questions before starting your business, and to evaluate as you go. 

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