Episode 15
Why you must fire crappy customers
In this Startup Survival episode, we talk about how to go about spotting a potentially “crappy” customer during the sales process. Sometimes identifying a crappy potential customer is simple—but most of the time, it’s not.
We’ll get into a few of the ‘warning signs’ to be on the lookout for with prospects and discuss important things to consider, like whether your potential customer is a good or bad pain in the ass (PITA) and how to identify both. Because, honestly, how you’re treated during the sales process is a very good sign of how your team will be treated after the deal is done.
Make sure to tune in to hear all the practical tips on how to spot a crappy customer from the start—and if you have a potentially crappy customer already on your roster, it’s time to strongly consider getting rid of them.
Episode Highlights:
03:12 When you have an unhappy client, of course, you have to fix it, but I think there is a nice and a productive way to address issues (versus a just straight up rude way).
05:48 If your potential customer has unrealistic expectations, then you’re setting yourself up for failure.
06:11 They say that one that speaks poorly about others to you is likely to speak badly about you to others.
06:52 When you’re delivering a service, the price is the price.
08:54 When you see a potential crappy customer, you have to move on and it will pay you dividends in the end.
More about the show: www.jackiehermes.com/podcast
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